The name Oje is derived from a town near Ilorin and it may be that relationship that accounts for the main trade in the market – the selling of Aso Oke cloth. Historically the villages and towns around Ilorin would produced almost all of the Aso Oke, although now this handwoven cloth is made by many Yoruba communities. Oje was the central market for this cloth and traders would travel many kilometres to purchase yards of cloth for sale in their home villages. Even now, amidst the bustle and hustle of traders selling goods from across the world, Oje remains the central market for the best Aso Oke cloth in Nigeria.
Curators are actively engaging artists, authors, craftspeople, historians, and storytellers to bring the rich tangible and intangible Yoruba culture into the Centre.